Small Business Start Up – How to Work On Your Business

One of the main reasons why some massages succeed is the ability of that therapist to work ON their business rather than IN it. To understand the difference I’ll explain what I mean.

Working in your business involves doing the actual massages, answering the phone, making the appointments, running the stock of the oils, towels, laundry etc….you know, doing the hard work.

Working on your massage business means a more strategic method of successfully getting clients. It really means desveloping ideas and implementing actions that involve strategic planning rather than doing the actual “job”.

Some effective ways to do this are assessing what is going on outside our massage business and how these things affect you and separating the day to day operations from this development time. Massage therapists who do this end up staying in the business for years because they are actioning ways to get new clientel all the time.

As a massage therapist you need to work in the business and on the business. Both are just as important as each other. If you just work in the business and don’t do any strategic planning your daily massaging and running the business takes all of your time, energy and focus. It can be quite threatening to your long term success if this is the only thing you do.

Not working on the bigger aspects of your career with not allow you to work with changing needs of your clients or see and grab new opportunities.
So here are some successful methods of working with the bigger picture:

Set goals.

You’ve heard this before I know. But this is so important. Without goals your focus doesn’t stay clear and you can easily steer off any track to potential success. Planning to succeed is a really important factor for any massage therapist.

Its important to allocate some time each week to working on your massage business. Put the phone on voice-mail answer and remove all distractions. This is a really important time because this is where you’ll find you get very creative.

Allocate money from the business to advertise.

A massage business can benefit greatly from an advertisement features/advertorial in the newspaper (provided its a targeted audience).

By Amy Roberts

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