How To Know Who Your Massage Clients Are-Finding A Target Market

One of the greatest challenges to being a sole trading Massage Therapist is getting clients. In fact it’s painful when you have trouble doing it. So now I’m going to share some valuable info with you.

One of the secrets to getting client is to understand who your target market is. The reason you must know who your type market is, simply put, is so that you can find your potential clients. You see half of the battle is over when you actually know who you are marketing to. Many massage therapists actually think that every body is their target market, why is this? Because we are under the impression that because massage is good for every body and every body needs it then obviously this is a target market.

This is so further from the truth! You see in order to gain clients you first have to know who your clients are. Once you know who your clients then you can market to them and increase the level of clients the come through your massage business. This is the sole purpose of knowing who your target market is.

When you think of it like this it makes sense. Let me back track a bit. You see what we have to understand as massage therapists/business owners is that are clients will not magically come to us when we open the door for trading. This is a common misconception when we go from freshly graduating, to becoming business owners. Don’t let the term ‘business owner’ put you off, it is simply what you are.

As soon as you make the decision to go out on your own you have become a ‘business owner’ who works in the business as Massage Therapist. And as a responsible business owner you must know about getting clients. The objective of business is to gain clients. So we must know where to start.

Your ‘target market’ is simply describing the people that you are targeting to do business with. It describes the key element that you must do in your business. And that means really knowing who your target market.

Your target market can be found by do in a breakdown of all the people that you think or do currently come to use a massage. You need to do a breakdown your clients in the statistical way. Once you do this you will find a lot easy out to know who you’re actually marketing to and it will make it easier to actually find them.

This process of breaking down your type of person who comes to you and you will be able to find them a lot easier than guess work that you may have done in the past.

Always proceed in this fashion and you will find marketing, networking and generally getting clients a lot easier than the ‘normal’ way- which is guess.

Amy Roberts

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