How Often Should I Market My Massage Business?

This is a question that I get asked on a regular basis. You know that you should do marketing- that’s established but the frequency is not always known. And, to be, honest with you, it sometimes depends on where your massage business is.

I’ll explain.

Clinics who have been established for several years or more often fid that the majority of business either comes from word of mouth or the signage out the front- depending on where they are. The Therapists who have a good number of clients get most of their clientel through word of mouth and advertising they do. Starting Therapists usually get their cleitnel from word of mouth as advertising is not a financial option at this stage.

Did you notice what they have in common? They all have to market themselves. Regardless of what stage you are in you must always continually market yourself. Eevn the most regular clients don’t stay forever. Sometimes this is because of moving out of the area, death, and sometimes they just don’t need us anymore. The latter is great for them because if that happens we have done our jobs and helped them with their problem. But don’t get too comfortable with your client numbers. And even the most established of clinics have hired me to do their marketing for them.

You simply must market your massage business all the time. I would suggest if you are starting out then at least dedicate half an hour a day to doing something. If it’s just a phone call or placing your flyers in a health food store, at least it is something. If you are fairly established and don’t need an influx of clients then every couple of months should be a good start.

What happens if you don’t?

If you don’t you’ll find you hit quiet times more suddenly and without warning. Your marketing will sustain your client numbers for a while but not forever which is why you need to address it on a regular basis.

Marketing is a form of communication and it is that communication that enables people to feel comfortable about coming to you. When people feel that, then you will find that the frequency of new clients will be higher and more solid over the longer times.

Amy Roberts


2 Responses to “How Often Should I Market My Massage Business?”

  1. 1 August 15, 2014 at 7:29 pm

    Thank you for sharing your thoughts. I really appreciate your efforts and I am waiting for your further write ups thanks
    once again.

  1. 1 xe bmw 535i gt Trackback on October 18, 2014 at 2:05 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: