How To Get The Most Out Of Your Newspaper Advertising For Your Massage Business

Last week I spoke about where to position your newspaper ad, and where it gets the most readerships. Now this week I’m going to reveal to you how to maximize its effectiveness.

The secret? Make your ad look like anything but an ad! Confused? I’ll explain it a bit better: Make your ad look like a news story. I always had enormous success with editorials.

So here are a few tips for your “ad”. Make your ad, not look like an ad. Don’t use ad-like type and don’t use cartoon pictures of hands or drawings or sketches. Don’t spend anytime on the bells and whistles.

And forget logos completely. Logos are for Coca cola and McDonalds, not for a Massage Therapist that know one knows about yet. Logos for a Massage Therapist are as useful as giving an ice to an Eskimo. People don’t come to you for your logo; they come to you for your personality, your serviceability, the accessibility, your actual massage and more importantly for what they get out of it.

I’m sorry if you didn’t like hearing that, but it’s true. You can do a logo later when you’re a big clinic….if you’ve got time.

First things first you have to learn how to retrain your brain from “expert-at-my-job” to bringing in the “successful-marketing-person” type of thinking. I’m not saying you have to stop the way you do things as a therapist. If you want clients you must learn how to look at yourself as a therapist from your client’s point of view. Making your massage business work is quite an objective exercise. Too often we look at our massage business from our point of view. This kind of thinking is very much centered on the “job” not the “business.” It’s time to change my friend.

Back to your newspaper ad. Forget everything you’ve ever heard about newspaper advertising and advertising in general. To make this work we have to get back to basics. Just imagine for a moment that an employee from the press came to you as a client who was referred by your friend. Let’s say this employee was a reporter who targeted good news stories on the first five pages of the newspaper.

She came to your clinic and needed a massage because of the long hours she does. After the first massage she was hooked. She had no more shoulder and neck pain and for the first time was able to move her head from side to side without pain. And that, to you, was a normal result your clients experienced.

She books in for her appointment next week. After she does so, she goes back home to her computer and decides to write a good news story about you for her page 3 column. She sits down the following morning to write a full page article about you, blasting out all the positives about you and your massage.

You can indeed get people to do this in the real world, but you have to pay them. It’s pretty unlikely that this scenario exists any where but our heads.

The best thing to do? You do it! You can easily sit down at your computer for an hour and write this positivity yourself. After all you are the best person to do it because you know more about your massage and how good it is more than anyone else.

Now I know what you are thinking. “But I can’t write!”

Sure you can. You can write about your massage and how good it is can’t you? After all you trained at it long and hard. All those nights of study, all those practice massage, those exams…and think of all the clients or friends or people you’ve practiced on. I’m sure most people love your massage.

If you’re unsure then do this exercise. First take a piece of paper and in the middle, in a circle, write a statement such as “why do people want to come to me for massage?” Once you read that question out loud, your mind will then answer you and start firing answers at you. Write them as points. Now take those points and make them into an article.

Okay so now that you’re holding that in your mind, start writing this good news story yourself. Write about what its like to call you up, what people felt like when they walked in, what the towels felt like, how you were to the client, what your music is like, what oils you have burning and how relaxing they are and finally what its like to have massage with you. Then at the end of the article write down where people can go to have this wonderfully satisfying and relaxing experience. Put your business hours, phone number, address and website details clearly at the bottom of the news piece.

But still don’t make it look ad-like. Don’t use fancy font, clever pictures or anything else that might make people think “oh, it’s only an ad” and flick the page away from your advert. Ouch.

You should use the same font and layout as you would see on a news story in the paper. The reason why editorial worked so well for me is because editorials really get more readership and get more people looking at them than ads do. The presentation of an editorial is much more believable than an ad because an editorial is not faked, where as an ad can be. I’m not saying you’re going to fake anything so relax. I’m just saying you don’t get a full picture of what’s behind an ad. You do with an editorial.

Most advertising reps will not be able to quote you statistics and results that other advertisers in the paper have had with their ads. Don’t believe me? Just ask them. Why not ask “excuse me Mr. Ad rep, what return on investment has Jo Bloggs on page 19 had with his Physical therapy ad?”

I can almost bet you money that they will have no idea.

I’m not bagging newspaper reps; they work hard and are just doing their job. And their job is to sell space in the newspaper, they’re not marketing experts. If you want to know about how cars really work you go to a mechanic not a used car salesman. If you want to know what works in marketing your practice you ask a massage therapist who uses this medium and whose massage business survival depends on it not an employee of a newspaper company.

Okay I’ve got to finish up. Here are some pointers I want you to remember when thinking about newspaper advertising. Trust me; this will save you a bucket of money in the long run.

ü If you are offered a full page ad space then make sure they run it at the front of the paper or the very back.

ü Include a fabulous, client beneficial headline that your clients are looking for (if you don’t know then ask them)

ü Always choose editorial over looking like an ordinary “ad.” If you can’t then at least make it look like an editorial.

ü Not only should you create a fabulous, problem solving headline, put subheadings in your news piece too.

ü Don’t spend money that you can’t afford to loose.

ü Test small then as you build up and then pay for bigger space.

ü Walk before you run because as much as I know this stuff, and have had first hand experience in my own massage business, there are never any guarantees.

So that’s it for this week. Get cracking on your news piece and if you have any worries then look at the news paper and see for yourself. Which do you look at first? What do you believe over the other, ads or a news story?

Don’t be fooled by my “direct” style of writing. I actually care a great deal about what I do. I just don’t have the time to give you fluff because I know you want clients yesterday and I’m going to tell you exactly how to do it.

Amy Roberts

Massage Therapy Success Video Tutorial Part 1

This is my first video! I thought I’d finally get into the 21st Century. I’d really love to know what topics you’d like me to cover about building your massage business. Now that I am getting to know how to use the software I will be able to bring you the stuff you want to know about.

So leave me a comment and tell me what you want to know. And another question I’d like to ask is that I’m going to put together a DVD and what things would you like in the DVD. It doesn’t matter what it is, just ask me and I’ll cover it in the DVD. It doesn’t matter how small or big the question, just remember your wish is my command.

And thank you so much for your loyalty and business. I’m looking forward to providing you with information that you want to know and helping you get your massage practice where you want to go.

Best wishes,

Amy Roberts

P.S Depending on your internet connection the video may ‘buffer’ fast or slow. This just means load the video and view it. If it doesn’t do this straight away or stops and starts, it means the video hasn’t fully loaded yet. If it’s running slow, just click on the pause button and wait for it to finish loading, then press the ‘play’ or ’start’ button. This should do the trick.

If for some reason you can’t get video, or its too slow, shoot me an email and I’ll send you the audio track. You’ll then be able to hear it just fine.

Enjoy!

A Secret Way To Building Your Repeat Massage Client Numbers That No One In The Massage Industry Talks About

Part Two Continued from last week….

 

Last week I disclosed a few hard truths about mailing lists and massage therapy. Actually, when I say “hard” truths, they’re not really hard, they’re just honest. And because I dedicate most of my waking life to bringing Massage Therapist the truth about how to get clients successfully I am going to reveal a few things you need to know in this article.

 

Just before I go on and tell you some secrets that this industry should make available as common knowledge, let me say that you’ll never get any rubbish from me about marketing. I’ve been doing massage too long and coached far too many massage therapists to speak “fluff”. I give it to you straight. And I know you’re in a hurry to get clients, so let’s not stuff around…

 

To recap, because I know you might have forgotten some of last weeks article because you have a life and are busy, I’ll remind you of what I was talking about. Now pay attention because this is excellent stuff and you don’t want to miss it. I want you to read is closely and get the underlining lesson, or message, or whatever you want to call it.

 

Last week I discuss mailing lists and if they would work for you marketing your practice, remember? I listed a whole lot of scenarios about what type of people you could go for….people who have money….people who have money how buy health products and stuff…people who have brought these products and services just recently and whether this would be a good way to get business.

 

Then I said it was all “okay”, and some of those options would be better than not doing anything, but there is an almost guaranteed way of building your practice. There is, in fact, one really keen group of people who will probably take action more so than the other groups will. You’re probably wondering “what group of people?”

 

Your own clients!!

 

Okay here’s the part where, if you get this message, you’ll make it, and if you don’t then go back to that job.

 

I’ll now teach you this message. Take notes of you like, write this stuff down.

 

You see you know one major important thing about the people that have already treated in your clinic. That is they all have actively sought massage, paid for it and will have it again. To market to them again, you must make sure that they are happy clients, not ones that didn’t like your massage.

 

Even if you’ve heard this before I want you to understand the principles of why this is so important because if I had a dollar for every Massage Therapist who missed this, I’d be sitting on an island somewhere with my husband admiring the view.

 

Onward…

 

Now what you have read was designed to give you a good ole refreshed on the things that make lists more responsive to your massage than others. Keeping that in mind, we can safely come to the conclusion that there are pretty much three guiding factors we can depend on when choosing the direct marketing approach to our massage businesses.

 

Let’s take a brief look at what these guiding factors are:

 

Recent massage: We understand now that the more recent a person has had massage or other forms of bodywork treatment (such as physical therapy), the more responsive and positive they will be to our massage. There’s nothing like getting them interested when they’re in the frame of mind already.

 

Your current or recent clients are the best ones to contact to take up your offer- whatever it is you are offering. You see they’ve just had massage, not to long ago, and are still in the frame of mind of having treatment. This is what I mean by “recent.”

 

What if you have no clients, and have no list if people to market to?

 

If you have no clients, then don’t panic. You can still use a mailing list to get new clients and kick start your massage business off to a roaring start.

 

You can still use a mailing list if you have no clients yet, but make sure they have had bodywork treatments recently (the closer the treatment is to massage the better).

 

How often someone’s has massage and bodywork treatments is so important. This is frequency. The more often a person pays for massage and/ or body work treatments, the more desire they have for that service. It just makes sense. If you are offering a deep tissue massage therapy treatment you might just find a lost of people who have gone to Osteopaths, Physical Therapists, Chiropractors etc, to have deeper work done on their muscles. After all people who go to a Chiropractor don’t go for total body relaxation do they? They go because they have pain and discomfort that they want gone. So if you do deep tissue massage that offers the same thing then they’re likely to say yes to your massage. See where I am going? After all having your back “cracked” isn’t relaxation; people have it done for relief, not relaxation. 

 

How much money people spend on bodywork is a factor worth significant consideration. If people on that particular list you are considering have just recently spent $100 on bodywork treatments in the past 30 days, you’re going to get them far more interested in your $60 massage far more than if you targeted a list of people who spent $100 over the past five years. Or if they spent $25 on bodywork treatments.

 

You might be thinking, who on earth charges twenty five bucks for bodywork? Students do during their courses. I know of some people that thought going to the student clinic at the Southern School of Natural Therapies where I trained and paying $15 for half hour was better than going to a professional therapist and paying $30 for half an hour treatment. I don’t mean relaxation massage either, I mean the hard stuff.

Now, those people will not go out and spend $60 or $70 on a professional massage treatment. You see where I am going? So why market to them? You’re much better off marketing to the group who’s recently spent $100 on bodywork and preferably does it regularly.

 

People will always pay for what they desire.

 

These three guidelines are really the only place to start. It’s about getting specific. Being too general will cost you too much wasted time and wasted money. Get specific, hone down your type of client and you’ll get better results.

 

Okay so end of part two.

 

Next week I’ll go into depth about marketing your massage business and the dirty truth about advertising in the newspaper.

 

Oh, and just a side note, before I go, I’m finally getting into the 21^st Century. I’m going “video.” That means I’ve just bought some pretty great video software which allows me to talk to you via video. I don’t have a camera yet, but I can still do a presentation. So check the blog for updates on this. I’ll be giving away top marketing tips for free.

 

See you then!

 

Amy Roberts

 

Discover The Cause Of Why Massage Therapists Do Not Get Their Businesses Off The Ground In The First Three Years. And How You Can Avoid This And Have A Thriving Massage Business.

Do you find it “hard” to get new clients coming to you as everyone promises you its so easy to do? Let me tell you something about getting clients and the ease of which that’s done.

It’s very tough….if you use your qualifications as something to try and impress new people. It’s very tough….if you don’t get specific in your marketing. It’s very tough…if you think logos and glossy business cards will impress people. And it’s virtually impossible to get clients if you keep telling them some boring stuff such as how massage therapy helps blood circulation and a whole lot of other stuff they’ve never heard about and are therefore not interested in.

If I can give you just a few words of advice, then here they are: clients want specific benefits. They don’t come to you because you can do wonders for blood circulation or lymphatic drainage. I’d bet most people don’t know what a Lymph is. They come to you because you make them feel good because you get rid of the ache in their back. And they come to you because they like you as a person.

Forget marketing the other way, it won’t work and makes your chances of failing pretty sure. Start thinking of them, what they want, why they come and how you can specifically help them. Then you’re on the right track.

 Amy Roberts

Designing a Massage Therapy Business Card

 

Designing a Massage Therapy business card is often a time consuming exercise. Here are some tips and advice of what to do and what not to do. (For more tips go to Eric Browns articles on business cards.) Here’s some tips by Amy Roberts.

What to do:

Don’t use them as marketing tools. There’s a ‘much-ado-about-nothing’ about business cards and making them almost as important as a website or your business name. The fact is that a business card simply represents you, it doesn’t initiate a client to call you, or persuade a client to call you, unless that client has already made up his or her mind that they want to book a massage with you.

In my experience as a Massage Therapist and Global Massage Business coach, I always recommend that you use them when you are speaking with someone, rather than a marketing tool.

And I know colour looks better. But its not going to break you, and people aren’t going to turn away from you just because you have a black and white business card. I had black and white cards in my massage business and frankly people didn’t give a toss about my business cards, they only cared about having their back pain gone so they could get out of bed in the morning.,

Keep focuses and don’t get caught up on wasting time to get the ultra glossy, swish “professional” look. Let me explain. By all means have a professional look, but don’t bust your gut and stress over something that can be easily done in black and white or sometimes not at all.

If you are going to do business cards, put appointment times and dates on the back so clients can use them as appointment cards. That works really well for me because clients would then have to keep them handy at all times so they’d remember their time. People would ask them about me and “hey presto! “I have Amy’s number and address right here.” It does you know what with one stone.

So don’t stress too much about your business cards. There were times when I ran out of cards to no detriment to my business. I would simply explain I was getting them done and wrote down details for my clients and explained I’d have new ones real soon. They were happy because they could get up off the massage table without pain. And once a client can do that they couldn’t care if you had gloss finish or a matt business card.

I always had my photo on my card which really helped people remember me. But keep in mind there’s a difference between clients remembering you and cold calling you if they’ve never met you before. You see people liked and remembered me because of my massage, and having a photo on my card caught their attention quicker. But I never used this as a marketing tool. There is a difference. I used editorials and targeted exposure to get clients, not business cards.

That’s the key. So just keep to a basic design and don’t spend hundreds of dollars getting swishy cards done up. You’re much better off taking that money and investing it into some targeted advertising where your target audience, already looking and seeking massage therapy, will see you, giving you a much greater and more satisfying experience

Amy Roberts

Starting A Massage Therapy Jobs vs Starting A Massage Therapy Business

Article coming soon.

A Secret Way To Building Your Repeat Massage Client Numbers That No One In The Massage Industry Talks About Part One

 

You are about to read some intelligent information that can save your massage business from closing down in the future.

Please pay careful attention. What you are about to read is so simple it doesn’t seem real. And when you find out you’ll probably kick yourself. This takes a few minutes to read because it’s so good. In fact, I’m going to have to ask for a bit of patience from you especially if you’ve been doing massage for years. I don’t care if you think you know it all, you still need to hear this stuff. You see, the first part of this article is going to reveal some stuff that some therapists already know, but a shocking number do not. Please bear with me. Some of my massage therapist subscribers don’t know this stuff and besides, it never hurts any of us to take a little “refresher course” once in a while.

And anyway, it’s all a “setup” to pave the way for me to explain a financial “your-massage-business-lives-or-dies” concept that will be revealed near the end of this letter.

Now, I’ll get straight to the point. Take note: As you may or may not know, every once in a while I give a group consultation on how to get more clients in your massage business. During these group consultations, one of the questions I like to ask my therapists is: “If you and I both owned a massage therapy business and we were in a competition to see who could get the most clients, what specific things would you have over me?”

(After all I only did a year and a bit of massage training. Others have done 3 years, which means there are more “qualified” therapists out there than me. But I was busier than they were in three months than they were in a year. Why is that?)

The answers vary. Some of the therapists say they have better massage qualifications which means they “know more” than me. Others say they have better, more updated equipment. You know, like the latest massage table from Oakworks and stuff. Others mention location. And there is usually someone who says they can offer cheaper treatments than me.

It goes on like this for about ten minutes. I just let them get excited for a bit. After they finish telling me what advantages they would most like to have over me, I usually say to them something like this: “O.K., you’re way off track to what gets more clients but good on you anyway. You know what I focus on to getting more clients, and why I will always get more clients than the average massage therapist and be insanely busy?.”

“What?” they ask.

“There’s only one thing,” I reply…

“Is… People who are fed up with nagging muscle pain!”

Think about it. When it comes to marketing your massage therapy business and getting clients, the best habit you can get into is market to people who are sick to death of their on-going muscle pain and who seek (or, at least interested in) massage therapy as a means to get rid of it. (I’m not talking about relaxation massage in this example. I’m talking about massage that alleviated muscle pain…obviously.)

How do you get people coming to you with “on going muscle pain”? Well, for us experienced massage therapists who know how to market themselves, lets take a look at renting a mailing list.

How can a massage therapist get clients this way? Isn’t this only for businessy/salesy type of industries and not for qualified massage practitioners?

No. Now listen up.

Let’s say you and I are new massage therapists and we want to put a bit of money into getting our practice off the ground. We’re deadly serious about making this massage business dream a reality because we didn’t spend five grand on a massage course for nothing.

We want to get a lot of massage clients so we can have a good life and live off the income from it so we can say goodbye to employment and hello to more control over our lives doing something we love. Right?

Okay back to the point….

Now let’s just say we’ve done a gorgeous brochure especially targeted for people with nagging muscle pain. This massage brochure is specifically designed to get more clients. How do we get started? Who do we mail our massage brochure to? And don’t say “everyone”.

Okay let’s look at what happens when we market our massage practice to “everyone.” Let’s say we get the most obvious free list of names we can think of. The good ole phone book.

This is the biggest mistake that therapists make. You might as well go back to working for someone else in an emotionally empty, spiritually-dissatisfying job because you’ll make more money that way than advertising to a phone book.

Why? Well, marketing to names in a phone book there are far too many people not interested in massage, have issues with being touched and a lot list of other reasons, in this “non-targeted/non-specific” group of people.

In fact, the only thing these people have in common is that they are in the phone book. Some of these people won’t pay actual money to invest in their health, have massage or even want massage. Some of them never do anything for their bodies, especially not take up a hour of massage by a licensed massage therapist. Some of them are of the “older” generation …you know them… never think of taking their clothes off for anyone except a medical doctor. Some of them are still stuck in the 1960’s they think having a massage is the same as getting laid, completely unaware of what massage does or how good it is for you. Some are too paranoid about anyone “seeing” their bodies. And so on.

Hey, I’ve been doing massage since 1994 and I’ve heard it all. Nothing shocks me anymore. I even had a guy that said “you look too pure to be in that kind of industry.” Yes I know what you are thinking because I thought the same thing….

Okay so back to marketing your massage to your phone book….In short, there is way too much we don’t know about peoples names in the phone book. Using marketing like this is completely pointless and an utter waste of your time and precious energy.

Okay next….

What about sending our massage brochure to those people who live in rich suburbs? We could mail our massage therapy brochure to people who live in high income areas.

Yeah maybe, and maybe not. High income areas are easy to identify because you can drive through them and look at the houses. If you go through a mailing list company, they will have compiled statistics on every zip code in the United States and they can tell you the average income per person in each zip code. They can also, by the way, tell you all sorts of stats on the people that live there such as the “average” education level, “average” age, how much is spent per household on a stack of non-massage related stuff.

However, this is not even getting close. For one thing, not everybody who lives in a high-income area is interested in having massage. Just because someone’s got a boat, a big house and a Mercedes benz sitting in the drive way doesn’t mean they will fork out sixty or seventy dollars for a massage. Some of these people may have money but are not interested in anything to do with health, anything holistic or anything that resembles relaxation. They may think that what’s good for them is a good bottle of red or a bottle of daily multivitamins. Or they may come close to doing something for their bodies but it might be getting a “body-rub” in a beauty salon. Some of them may take up offers from beauty salons, such as discounts off beauty treatments or gift certificates, because it’s free. Some of them may have money and like to buy things that come from their letter box but they are inclined to spend it on products rather than services.

Moving on.

If we are going to use a mailing list company then we could mail our massage marketing brochure to a group of people of who we are moderately sure that all of them know about the benefits of massage therapy and who can afford to have massage therapy. People who have good incomes and who are in more related industries, such as “health” type industries. Like Health Food franchisees. Physical Therapists. Professional Dancers. Sports people. Gyms…And so on. You get the gist.

We are now getting into areas where we have a bit more of a chance. Whether they are interested in massage therapy or not, we can’t know for sure. If they are interested, they probably have the money to do something about it. There’s no doubt about it. This group of people is certainly more likely to respond to our massage brochure than the first two groups we were talking about. We can still do ten times better than this.

The next thing we can do is mail, by way of our hired mailing list, is send out our massage brochure to high income earners who are proven mail order buyers of health related products. You know like health tablets, gym equipment, sports braces, oils etc, etc. You see, the good news is that people who buy through mail order spend more money on purchasing through mail order than people who wouldn’t touch a mail order promotion with a ten foot barge pole. It’s true.

Knowing this, they must be willing and able to afford to have our massage therapy from a mail-out of the massage brochure, we think.

We’re almost there. That’s a pretty good breakdown and researching process don’t you think? It’s better than the phone book! My god yes!

This last group of people are far better than our previous attempts.

So what’s next? Well we could take our massage brochure and mail it to a list of people who have bought some other therapeutic body work service mail that’s been advertised to them via mail.

Hey, that’s a great idea! These are high income earners who have purchased a body work/health service similar to massage, by mail. What could be better? This is just about as “targeted” of a list as we can get! Or is it? Actually, it is not. Let’s keep trying.

Another thing we can do is not only mail our massage brochure to a list of high income earners who have bought bodywork services before, but bought the services repeatedly.

Okay let’s look at this. These high income earners who love body work and pay for it repeatedly are a good group to target. But, we can go one better……

Honestly, we can…

We can then improve on this by mailing our massage brochure to a list of high income earners who have purchased by mailing list a service similar to ours several times and who’ve paid a ton of money for it. That way we know they will definitely have the money to pay for massage….right?

Yes right! These types of people we can probably do pretty well with. Depending on the words we use in our brochures, we might be able to get a fairly decent response. Maybe something like 5 people out of 100 brochures may give us a call. At least one would book in. As I said, depending on the words in your brochure…..

We can even improve on this by making sure this, or a group like this have bought a service similar to ours really recently, who’ve paid a lot of money and keep paying for that service. We don’t know when they will purchase the service similar to ours but we can usually surmise that if they have bought five times in 6 months and the last trip to the place that gives the services was within the month, then there’s a pretty good chance they’ll buy again.

But you know, just as I know you are getting excited, I have to say that a lot of mailing lists are pretty useless. They’re not updated as regularly. People move, people change, people die…

Don’t dwell on it. What is important is your investment. Well actually what matters is your return on investment. If you want mailing lists to work then form a good relationship with the company/person who is selling you the list.

But we can still do better than a mailing list. You know what it is? You’ll have to wait till next week for part two…

See you then.

Amy Roberts

“One of Nation’s Largest Massage Therapy Schools Aims to Attract New Wave of Health and Wellness Students”- Article

“One of Nation’s Largest Massage Therapy Schools Aims to Attract New Wave of Health and Wellness Students”

Cortiva Institute taps Exacta Media for targeted marketing push.

New York, NY (PRWEB) April 22, 2007 — If you’ve got even one healing bone in your body, Cortiva Institute wants to talk to you. That’s the thrust of the school’s new marketing campaign soon to hit mailboxes, airwaves, and bandwidths nationwide.

“Those who thrive at our schools are the ones who really care about others and want to help facilitate healing,” says Fernando Lopez, director of marketing for Cortiva. “So we’re putting the word out that there simply is no better place in the country to explore those passions and train to become a massage therapist.”

Cortiva Institute (www.cortiva.com) now has 12 locations nationwide and is one of the largest institutes of its kind in the country. Its 9-12-month programs, developed by leading industry professionals, feature research-driven massage training techniques, and include practices gleaned from 10 of the industry’s finest schools. That means no matter which market Cortiva serves across the country, students can expect the same degree of quality, hands-on training, and successful techniques designed to help them prepare to work in clinics, hospitals, health clubs, spas, resorts, and sports therapy clinics — or to start their own private practices.

“The U.S. Department of Labor estimates the demand for professionals in the massage therapy field will increase 27 percent in the next few years,” states Lopez. “With that in mind, we’ve identified a significant number of people who are looking for a career change and who fit our profile of the ideal Cortiva student.”

To help reach that market through local direct response, from newspaper advertising to targeted e-mails, Cortiva has teamed up with Exacta Media (www.exactamedia.com), a direct response firm in Irvine, CA specializing in education marketing.

“We were looking for a firm that could drive results quickly – especially during the spring when people begin thinking about making changes, switching careers, or exploring their options,” explains Lopez. “Exacta is very proactive, understands the brand, and knows how to reach the right audience.”

Frank Flores, principal at Exacta Media, sees a great opportunity for Cortiva to take the lead in growing the massage therapy industry.

“Although massage schools are on the rise and the market is becoming more competitive, Cortiva offers many advantages that make them a great choice for new students looking to enter the field,” explains Flores. “The fact that Cortiva massage therapy schools offer full-time instruction and job placement services, enabling students to get an education in massage therapy in a year or less, makes it easier to market them. And because they offer a proven, consistent approach with well-known instructors,” he continues, “students can expect a solid education no matter where they are in the country.”

For more information about Cortiva Institute, visit www.cortiva.com. To arrange an interview with Fernando Lopez or Exacta Media executives, contact Tammy Bailey at 949-502-0530.

Article submitted by Amy